Hey, I’m Margot.

Copywriter and brand messaging strategist for brands that give a damn.

I help mission-driven companies make their mark on the world through authentic, conversational copy – rooted in a data-driven marketing strategy – that humanizes brands and makes them irresistable to today’s conscious consumer.

Margot in the mountains
Arrow pointing right

Are you a brand who leads with action but feels like your audience isn’t connecting with your mission?

So busy executing that you’ve lost sight of whether your marketing plan is actually supporting your goals?

Whether you’re laser-clear on your mission and simply need help strengthening and amplifying your message, OR you’re feeling like Derek Zoolander before establishing The Center For Kids Who Can’t Read Good (hello, yes, I am an aging millennial) and think your brand needs a total strategic overhaul, I’m here for ya.

Arrow pointing right

You’ve got social good built into your brand DNA. Now let’s help you figure out how to communicate all you bring to the table — so your peeps can’t stop coming back for seconds.

Great copywriting is about way more than you and your words. It’s about finding your people and getting them in your corner.

I use my 10+ years of branding and communications expertise to get authentic brands like yours clear on the strategies, tactics and messaging that will help you connect with the right customers, drive sales and build fans for life.

Here’s how we get it right, every time:

  • Nailing the right combination of research and intuition to define your target audience and understand how to make them feel seen

  • Make sure the heart of who you are — your offer, your mission & values, and your voice — is unmistakably clear and undeniably captivating

  • Craft standout copy that resonates through the use of proven conversion copy techniques and a collaborative (but super easy for you!) process

So, who am I?

  • For over 10 years, I’ve packaged and sold stories for a living. First, as a publicist at a lifestyle PR agency, where I got to do cool things like drink whisky with Anthony Bourdain and create co-branded rosé gummy bears that at one time commanded an 18,000 person waitlist.

    I loved helping amazing family-run brands launch new products and get their stories out into the world, but I couldn’t shake the feeling that I needed to use my skills to help better the world. So I followed a passion for sustainability and jumped ship to steer marketing for Luke’s Lobster — a Maine based seafood company and B Corporation — where I experienced firsthand how business can be used as a force for good.

    A few years later, I landed my most important role yet – mom – which encouraged me to take the leap into entrepreneurship and make it my own personal mission to help all types of purpose-led companies nail their messaging and get their stories heard and appreciated.

  • While most of my professional experience has been centered around food, wine and spirits, I really believe everyone is so much more than their resumes. Here’s what mine doesn’t say:

    Mom of 3. Dog person. Wife of a devout Phish fan (IYKYK- my 3rd kid entered this world to Tweezer, true story). Sarcastic optimist. A sh*t liar who always tells it like it is. If my personality were a music festival, it’d be the Newport Folk Festival (a little bit crunchy, a little bit rock and roll). City girl at heart working on my green thumb. Big advocate of moms helping moms and all parents getting the support they deserve, in and out of the workplace.

  • “If you’re not learning, you’re dying” should be the guiding credo of any marketer worth their salt. It’s certainly what’s pushed my career forward over the years.

    • I have a BA in Finance & Marketing from Georgetown University (I get words AND numbers)

    • I’m Google Ads + Google Analytics Certified

    • I’m fluent in wine speak: I hold a Wine & Spirits Education Level 3 Advanced Certificate

    • Favorite books of late: Unreasonable Hospitality, AI Superpowers

Nice words from good people.

  • Ben Conniff

    “Margot's ability to rapidly become an expert on the newest tools and trends in the ever-changing world of digital marketing makes her a total Swiss army knife. She has an innate ability to cut to the core of a company's message, build a measurable, goal-driven strategy to bring that message to the target audience, and analyze performance to draw learnings and actionable next steps."

    Ben Conniff, Founder & Chief Innovation Officer, Luke’s Lobster

  • Kristen Ehinger

    “Margot has a gift! She’s a smart writer, and more importantly knows the right questions to ask to get to the core of what I'm trying to communicate. We needed help with our sustainability messaging, and Margot not only nailed the copy but went above and beyond to offer strategic insights that I've been able to leverage across my marketing efforts.”

    Kristen Ehinger, Founder, KEE Concept & Design

  • Meaghan Dillon

    “Margot's process is rooted in transparency and education in a way that allows for true collaboration and results in work that always feels true to our brand. That skill combined with her industry knowledge and ability to pivot quickly based on analytics or evolving business priorities makes her an ideal partner for any growing brand."

    Meaghan Dillon, VP Marketing, Luke’s Lobster

  • Steffi Schmidt, Fig for Kids

    "Working with Margot was pivotal for our brand launch. We accelerated our growth and reached customers that would have otherwise been beyond our reach by leaning on her expertise in the copywriting and marketing space. As a sustainable brand, her knowledge of how to speak to our customers and have our message resonate with them was invaluable. Cannot recommend her highly enough!"

    Steffi Schmidt, Founder, Fig For Kids

Brands I’ve Worked With

  • Luke's Lobster

  • Fig for Kids

  • Orange Glou

  • Hart & Hero

  • Chamber of Mothers

  • Cork + Knife Communications

Why give a damn? It’s profitable!

When purpose-led companies can get their customers fired up about their mission AND their products, everybody wins. People want to feel seen, included and understood. In a world where things are feeling increasingly out of control, people are desperate to make their OWN mark. And if your brand can help them feel like they’re doing good, in some small way, all while giving them a product or service they love? Now that’s the secret to a long lasting relationship with some serious ROI.

Basic

Consumers care even more about sustainability and socially conscious practices than they did before Covid: over half of all global consumers say they’ve become more eco-friendly since 2019.

Intermediate

And studies show they are putting their $$$ where their mouth is: products making ESG-related claims averaged 28% cumulative growth over 2017-2022, versus 20% for products that made no such claims.

Advanced

Operating a triple-bottom line — prioritizing people, the planet, & profits — can be a game changer for your business AND the world. But in order to change the world, you’ve got to nail your messaging. So let’s do this thing!

I give a damn, Margot!

*sources: PWC, McKinsey

Like what you hear but questioning whether you’re mission-driven enough for a sustainability nerd like me? Hear me out: I don’t think you need to be the next TOMS to change the world. Being a purpose-led business means leading with empathy, starting with how you treat your employees and customers, and scaling impact from there. As long as that’s your baseline, we’ll get along great. Societal change isn’t limited to what gets brainstormed in VC boardrooms: there are people everywhere using business as a force for good within communities big and small and making it cool to care. THOSE are the people I want to help through the power of words.